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20190715 - ANZMAC 2019 Abstract - Memory and brand recall role in experiences.docx (38.65 kB)
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Memory and brand recall role in experiences

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conference contribution
posted on 2020-09-04, 03:41 authored by Jorge Correa Gonzalez, James RichardJames Richard
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History

Preferred citation

Correa Gonzalez, J. P. & Richard, J. (2019, January). Memory and brand recall role in experiences. In ANZMAC 2019: Winds of Change ANZMAC 2019: Winds of Change, Wellington, NZ (pp. 332-335). Wellington, NZ: Victoria University of Wellington.

Conference name

ANZMAC 2019: Winds of Change

Conference Place

Wellington, NZ

Conference start date

2019-12-02

Conference finish date

2019-12-04

Title of proceedings

ANZMAC 2019: Winds of Change

Contribution type

Published Paper

Publication or Presentation Year

2019-01-01

Pagination

332-335

Publisher

Victoria University of Wellington

Publication status

Published online

ISSN

1447-3275

Place of publication

Wellington, NZ

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Categories

Keywords

Customer experience memory

Licence

CC BY-NC-ND 4.0

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