Transition Towns: An Intervention Method for Encouraging Pro-Environmental Behaviour Change

Transition initiatives offer support for responding to potential environmental inconveniences, such as peak oil and climate change. As an alternative to the dominant approach of shocking people into helplessness and denial, transition towns seek to inform people of the issues and discover appropriate responses. To verify whether transition towns as a movement encourage pro-environmental behaviour change, three case studies (Aro Valley, Lower Hutt, and Nelson) were considered to determine motivations, barriers, and actions in transition town members. Nine face-to-face informal interviews as well as two focus groups were conducted to appreciate participant experiences. A thematic analysis of these case studies was conducted to determine the extent pro-environmental behaviour and encouragement from transition towns was having an effect. The aforementioned objectives were discussed against pertinent literature to determine whether transition towns empowered participants to change to pro-environmental behaviour. Transition towns offer practical behaviour change steps and a supportive social environment which empowers pro-environmental behaviour change and increases individual and community resilience for an uncertain future.