Open Access Te Herenga Waka-Victoria University of Wellington
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Retroactive Corporate Identity

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posted on 2021-11-10, 20:01 authored by Thompson, Patrick

Corporate identity and corporate architecture are two vital parts of a corporation that co-exist to express goals and values. However, due to an unsynchronised relationship there is a lack of synergy between corporate identity and corporate architecture. A review of corporate identity history, strategies, tools and methods, and chronological interpretations of corporate architecture found that there is a lack of systematic approaches to translate and implement corporate identity to corporate architecture. Fisher & Paykel Appliances’ corporate identity was translated and implemented to 215 Lambton Quay, Wellington through a design case study. This translation and implementation to existing corporate architecture showed that a systematic approach to address lack of synergy was possible through the use of an architectural mission statement and five implementation techniques. Furthermore, translation and implementation shall be treated as a system and not a step-by-step approach, therefore allowing any further research to adapt to the context of the corporate identity and corporate architecture ensuring a synergetic relationship.


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Date of Award



Te Herenga Waka—Victoria University of Wellington

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Author Retains Copyright

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Degree Grantor

Te Herenga Waka—Victoria University of Wellington

Degree Level


Degree Name

Master of Architecture

Victoria University of Wellington Item Type

Awarded Research Masters Thesis



Victoria University of Wellington School

School of Architecture


Danielmeier, Tobias