posted on 2025-09-25, 07:38authored byEthan Sheaf-Morrison
<p><strong>This masters project explores the critical role of veracity and truthful representations in data visualisations, particularly in showcasing complex systems involving marginalised communities. Grounded in graphic design with an emphasis on narrative visualisation, the research addresses ethical and practical challenges in creating accurate, culturally sensitive visualisations. By integrating methodologies from design and GIS (Geospatial Information Systems), this project highlights how interdisciplinary approaches can enhance the design process and ensure meaningful engagement A significant case study focuses on mapping Māori businesses in Wellington, developed in collaboration with Jesse Pirini from Te Herenga Waka – Victoria University of Wellington. This project aimed to provide a comprehensive, culturally sensitive, and accurate representation of Māori business activities, ensuring community involvement and transparency. Supported by Veracity Labs, the research underscores the barriers lower-income communities face in accessing technology, data, and expertise necessary for creating accurate visualisations.</strong></p><p>Through this work, the study highlights how participatory and interdisciplinary approaches can bridge the gap between data accuracy and cultural sensitivity. By fostering trust and collaboration, ethical data visualisation has the transformative potential to empower communities, influence policy, and reshape digital mapping practices. This research contributes to the broader discourse on critical GIS, geospatial ethics, and the role of design in data agency.</p>