Open Access Te Herenga Waka-Victoria University of Wellington
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Mapping Human/Earth Systems

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thesis
posted on 2025-09-25, 07:38 authored by Ethan Sheaf-Morrison
<p><strong>This masters project explores the critical role of veracity and truthful representations in data visualisations, particularly in showcasing complex systems involving marginalised communities. Grounded in graphic design with an emphasis on narrative visualisation, the research addresses ethical and practical challenges in creating accurate, culturally sensitive visualisations. By integrating methodologies from design and GIS (Geospatial Information Systems), this project highlights how interdisciplinary approaches can enhance the design process and ensure meaningful engagement A significant case study focuses on mapping Māori businesses in Wellington, developed in collaboration with Jesse Pirini from Te Herenga Waka – Victoria University of Wellington. This project aimed to provide a comprehensive, culturally sensitive, and accurate representation of Māori business activities, ensuring community involvement and transparency. Supported by Veracity Labs, the research underscores the barriers lower-income communities face in accessing technology, data, and expertise necessary for creating accurate visualisations.</strong></p><p>Through this work, the study highlights how participatory and interdisciplinary approaches can bridge the gap between data accuracy and cultural sensitivity. By fostering trust and collaboration, ethical data visualisation has the transformative potential to empower communities, influence policy, and reshape digital mapping practices. This research contributes to the broader discourse on critical GIS, geospatial ethics, and the role of design in data agency.</p>

History

Copyright Date

2025-09-25

Date of Award

2025-09-25

Publisher

Te Herenga Waka—Victoria University of Wellington

Rights License

CC BY-NC-SA 4.0

Degree Discipline

Design

Degree Grantor

Te Herenga Waka—Victoria University of Wellington

Degree Level

Masters

Degree Name

Master of Design

ANZSRC Socio-Economic Outcome code

130101 Design

ANZSRC Type Of Activity code

3 Applied research

Victoria University of Wellington Item Type

Awarded Research Masters Thesis

Language

en_NZ

Victoria University of Wellington School

School of Design Innovation

Advisors

Gurevitch, Leon; Miller, Tim; Pirini, Jesse