Open Access Te Herenga Waka-Victoria University of Wellington
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Introducing remote printing into the publishing industry of a small, remote economy: The case of New Zealand

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Version 1 2021-11-22, 08:24
posted on 2023-09-25, 02:08 authored by Fabling, Timothy

This research investigates the expected effects on developed business models of introducing remote printing technology into the New Zealand book publishing industry. Remote printing technology will both address and improve on the constraints of geographical proximity and market size, enabling the New Zealand book publishing industry to collectively grow and experience future prosperity.   Aspects of technological innovation and consumer behaviour are examined to explore issues surrounding geographic proximity and supply chain inefficiencies. Criteria are developed using Just-In-Time (JIT) theory and Supply Chain Management (SCM) to evaluate where remote printing technology might best be integrated in the New Zealand book publishing industry’s supply chain. The mutual effects between remote printing technology adoption and the expected effects on business models are evaluated, identifying which model is expected to provide the most significant benefits in a New Zealand context.   A case study of six New Zealand book industry respondents was conducted. Qualitative data was collected in semi-structured interviews with members associated within different sectors of the New Zealand book publishing industry. The interview data was supplemented with secondary data sources, including publicly available information about the New Zealand book industry. A within-case and cross-case analysis was performed around the research identified above.   By evaluating developed business models and assessing which model/s effectively address the New Zealand context, remote printing offers brick-and-mortar booksellers the ability to better compete with offshore online booksellers. The expected effects remote printing technology will have on the New Zealand book industry are presented. A major contribution to this study is that remote printing technology could in fact have a revolutionary impact on the New Zealand book industry, compared to what has been previously considered.


Copyright Date


Date of Award



Te Herenga Waka—Victoria University of Wellington

Rights License

CC BY-SA 4.0

Degree Discipline


Degree Grantor

Te Herenga Waka—Victoria University of Wellington

Degree Level


Degree Name

Master of Commerce

Victoria University of Wellington Unit

School of Management

ANZSRC Type Of Activity code

861403 Industrial Machinery and Equipment

Victoria University of Wellington Item Type

Awarded Research Masters Thesis



Alternative Title

Introducing remote printing into the publishing industry of a small, remote economy

Victoria University of Wellington School

Centre for Strategic Studies


Howell, Bronwyn