Open Access Te Herenga Waka-Victoria University of Wellington
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How is Supply Chain Visibility Affecting SME's Operating in International Supply Chains?

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posted on 2021-11-14, 23:13 authored by Smart, Gordon Kenneth

Supply chain visibility is generally seen as a positive attribute for individual supply chain partners and the supply chain as a whole. There is limited research on how increasing levels of supply chain visibility can impact individual organizations, particularly smaller entities (SME's). This paper uses an Australasian SME (Orion) as a case study to investigate how increasing visibility is affecting them and the way they operate within international supply chains.  The results indicate that increasing visibility can pose significant challenges and potentially negative consequences for smaller organizations. In addition to the extra resources required and complexity for the SME itself, diverging expectations and a lack of trust between supply partners can negatively impact on supply chain relations and long term supply chain innovation.  Within the supply chains Orion operates, increasing visibility does not appear to be leading to improvements in collaboration, risk sharing or shared goals. Viewed through the lens of Michael Porter's five forces model Orion is in a precarious environment, although there remain options for increased visibility to be used to Orion's advantage.


Copyright Date


Date of Award



Te Herenga Waka—Victoria University of Wellington

Rights License

Author Retains Copyright

Degree Discipline

Information Management

Degree Grantor

Te Herenga Waka—Victoria University of Wellington

Degree Name

Master of Information Management

ANZSRC Type Of Activity code

970108 Expanding Knowledge in the Information and Computing Sciences

Victoria University of Wellington Item Type

Masters Research Paper or Project



Victoria University of Wellington School

School of Information Management


Hooper, Tony