Open Access Te Herenga Waka-Victoria University of Wellington
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Helping Chinese designers understand colour meaning and communicate with clients about colour choices.

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posted on 2022-10-19, 12:50 authored by Lu, Danlan

Although colour can be seen everywhere in our life, it should be noted that everyone has a different perception of what colour means. This may be due to local culture, living environment, and religious beliefs (Mislsa & Liu, 2012). This makes it difficult for designers to let their clients understand the reasons behind the colour choices in their designs. This research thesis examines colour communication between Chinese designers and clients in a contemporary context. Through interviews and workshops with Chinese designers, I learn about communication problems and explore concepts to improve communicate the meaning of colours with clients.


Copyright Date


Date of Award



Te Herenga Waka—Victoria University of Wellington

Rights License

Author Retains Copyright

Degree Discipline

Design Innovation

Degree Grantor

Te Herenga Waka—Victoria University of Wellington

Degree Level


Degree Name

Master of Design Innovation

ANZSRC Socio-Economic Outcome code

130101 Design

ANZSRC Type Of Activity code

1 Pure basic research

Victoria University of Wellington Item Type

Awarded Research Masters Thesis



Victoria University of Wellington School

School of Design Innovation


Aldridge, Bert