Helping Chinese designers understand colour meaning and communicate with clients about colour choices.

Although colour can be seen everywhere in our life, it should be noted that everyone has a different perception of what colour means. This may be due to local culture, living environment, and religious beliefs (Mislsa & Liu, 2012). This makes it difficult for designers to let their clients understand the reasons behind the colour choices in their designs. This research thesis examines colour communication between Chinese designers and clients in a contemporary context. Through interviews and workshops with Chinese designers, I learn about communication problems and explore concepts to improve communicate the meaning of colours with clients.