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Download fileExploring the Role of the Customer in the Fuzzy Front End of Innovation
thesis
posted on 2021-11-15, 01:26 authored by Harker, LiamThe early stages of development for new advanced technologies are notoriously difficult to navigate and manage effectively in such a way that leads to successful commercial application. This paper explores how the use of flexible and exploratory frameworks based in customer engagement can provide valuable insights into how advanced technologies can be developed to solve validated market problems. The paper reflects on the challenges faced and lessons taken from our practical experience using this approach to develop advanced technologies emerging from within Victoria University of Wellington.
History
Copyright Date
2015-01-01Date of Award
2015-01-01Publisher
Te Herenga Waka—Victoria University of WellingtonRights License
Author Retains CopyrightDegree Discipline
MarketingDegree Grantor
Te Herenga Waka—Victoria University of WellingtonDegree Level
MastersDegree Name
Master of Advanced Technology Enterprise (MATE)ANZSRC Type Of Activity code
970115 Expanding Knowledge in Commerce, Management, Tourism and ServicesVictoria University of Wellington Item Type
Awarded Research Masters ThesisLanguage
en_NZVictoria University of Wellington School
School of Chemical and Physical SciencesAdvisors
Davenport, SallyUsage metrics
Keywords
CommercialisationInnovationEffectuationSchool: School of Chemical and Physical Sciences150307 Innovation and Technology Management970110 Expanding Knowledge in Technology970115 Expanding Knowledge in Commerce, Management, Tourism and ServicesDegree Discipline: BiotechnologyDegree Discipline: ManagementDegree Discipline: MarketingDegree Level: MastersDegree Name: Master of Advanced Technology Enterprise (MATE)Innovation and Technology Management