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Exploring the Creation of Organisation Strategy when Commercialising a New Technology

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thesis
posted on 08.12.2021, 21:42 authored by Mettrick, Michael

This thesis takes a mixed methodology approach to exploring the creation of organisational strategy from the perspectives of both the classical strategy frameworks and Sarasvathy's theory of effectuation. The experience of working within the Masters of Advanced Technology Enterprise (MATE) is portrayed through using an ethnographic approach in conjunction with critical reflection to build ‘thick descriptions’. Following this descriptive phase, analysis is conducted through both classical strategic management frameworks and Sarasvathy’s theory of effectuation. The multifaceted approach was chosen enable a deep understanding of the variety of strategic directions, reasoning’s that were undertaken throughout the year.

History

Copyright Date

01/01/2015

Date of Award

01/01/2015

Publisher

Te Herenga Waka—Victoria University of Wellington

Rights License

Author Retains Copyright

Degree Discipline

Science Commercialisation

Degree Grantor

Te Herenga Waka—Victoria University of Wellington

Degree Level

Masters

Degree Name

Master of Advanced Technology Enterprise (MATE)

ANZSRC Type Of Activity code

970115 Expanding Knowledge in Commerce, Management, Tourism and Services

Victoria University of Wellington Item Type

Awarded Research Masters Thesis

Language

en_NZ

Victoria University of Wellington School

School of Chemical and Physical Sciences

Advisors

Richards, Jim