Open Access Te Herenga Waka-Victoria University of Wellington
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Exploring the Creation of Organisation Strategy when Commercialising a New Technology

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posted on 2021-12-08, 21:42 authored by Mettrick, Michael

This thesis takes a mixed methodology approach to exploring the creation of organisational strategy from the perspectives of both the classical strategy frameworks and Sarasvathy's theory of effectuation. The experience of working within the Masters of Advanced Technology Enterprise (MATE) is portrayed through using an ethnographic approach in conjunction with critical reflection to build ‘thick descriptions’. Following this descriptive phase, analysis is conducted through both classical strategic management frameworks and Sarasvathy’s theory of effectuation. The multifaceted approach was chosen enable a deep understanding of the variety of strategic directions, reasoning’s that were undertaken throughout the year.


Copyright Date


Date of Award



Te Herenga Waka—Victoria University of Wellington

Rights License

Author Retains Copyright

Degree Discipline

Science Commercialisation

Degree Grantor

Te Herenga Waka—Victoria University of Wellington

Degree Level


Degree Name

Master of Advanced Technology Enterprise (MATE)

ANZSRC Type Of Activity code

970115 Expanding Knowledge in Commerce, Management, Tourism and Services

Victoria University of Wellington Item Type

Awarded Research Masters Thesis



Victoria University of Wellington School

School of Chemical and Physical Sciences


Richards, Jim