Click off: How digital has disrupted New Zealand sports journalism
This thesis examined through a political economy framework how New Zealand’s two largest newspaper chains, Fairfax and NZME, have been impacted by the advent of digital technologies and the effects these have had on the practice of sports journalism. Digital technology, falling revenue and increasing pressure from financial owners have all played a part in the restructuring of both Fairfax and NZME’s editorial news operations, especially in the last five years as both companies transitioned to a ‘digital-first’ environment. Semi-structured, in-depth interviews were conducted with 16 senior journalists who had knowledge of the transition from a print to a digital focus. These interviews highlighted the strategies adopted by both companies as they faced a challenging and evolving marketplace. They also underlined the internal tensions within newsrooms between not only journalists and editorial news managers but also the digital and print operations. Despite the belief that digital technologies would make the print news media more collaborative and provide greater diversity and plurality, the opposite has occurred. Sports reporting remains highly routinised, coverage diversity is shrinking, and greater control is now exerted by editorial managers over the production of journalistic content. Digital technologies have also impacted the forms of content, with decision making on editorial content and resourcing now strongly influenced by data analytics, although there was still strong resistance to greater interactivity with readers. The relationship between sports organisations and print news media organisations, while considered in theory to be a symbiotic one but in reality, is an area of conflict, has also further deteriorated as sports organisations introduce significantly greater control over the media agenda. An element of this control has also heightened tensions with sports organisations moving into the digital space and competing directly with print news media organisations.