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'Word-of-Mouse' in China: In-Depth Interviews

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journal contribution
posted on 2020-08-05, 02:55 authored by L Yang, Kim Fam, James RichardJames Richard
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Preferred citation

Yang, L., Fam, K. & Richard, J. (2014). 'Word-of-Mouse' in China: In-Depth Interviews. Asian Journal of Business Research, 4(2). https://doi.org/10.14707/ajbr.140009

Journal title

Asian Journal of Business Research

Volume

4

Issue

2

Publication date

2014-01-01

Publisher

Asia Business Research Group

Publication status

Published

Contribution type

Article

Online publication date

2014-12-01

ISSN

1178-8933

Article number

2

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Categories

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