'Word-of-Mouse' in China: In-Depth Interviews
journal contribution
posted on 2020-08-05, 02:55 authored by L Yang, Kim Fam, James RichardJames RichardNo description supplied
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Yang, L., Fam, K. & Richard, J. (2014). 'Word-of-Mouse' in China: In-Depth Interviews. Asian Journal of Business Research, 4(2). https://doi.org/10.14707/ajbr.140009Publisher DOI
Journal title
Asian Journal of Business ResearchVolume
4Issue
2Publication date
2014-01-01Publisher
Asia Business Research GroupPublication status
PublishedContribution type
ArticleOnline publication date
2014-12-01ISSN
1178-8933Article number
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