Open Access Te Herenga Waka-Victoria University of Wellington
Browse
Yang, Fam & Richard(2014).pdf (169.52 kB)

'Word-of-Mouse' in China: In-Depth Interviews

Download (169.52 kB)
journal contribution
posted on 2020-08-05, 02:55 authored by L Yang, Kim Fam, James RichardJames Richard
No description supplied

History

Preferred citation

Yang, L., Fam, K. & Richard, J. (2014). 'Word-of-Mouse' in China: In-Depth Interviews. Asian Journal of Business Research, 4(2). https://doi.org/10.14707/ajbr.140009

Publisher DOI

Journal title

Asian Journal of Business Research

Volume

4

Issue

2

Publication date

2014-01-01

Publisher

Asia Business Research Group

Publication status

Published

Contribution type

Article

Online publication date

2014-12-01

ISSN

1178-8933

Article number

2

Usage metrics

    Journal articles

    Categories

    No categories selected

    Keywords

    Accounting, Auditing and AccountabilityBusiness and Management

    Licence

    CC BY-NC-ND 4.0

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC