Open Access Te Herenga Waka-Victoria University of Wellington
Browse
Ashill 2021 The impact of gender types on the evaluation of vertical line extensions.pdf (322.5 kB)
Download file

The impact of gender on the evaluation of vertical line extensions of luxury brands

Download (322.5 kB)
journal contribution
posted on 2022-10-25, 20:27 authored by Jean Boisvert, Nicholas AshillNicholas Ashill
No description supplied

History

Preferred citation

Boisvert, J. & Ashill, N. (n.d.). The impact of gender on the evaluation of vertical line extensions of luxury brands. Journal of Product and Brand Management.

Journal title

Journal of Product and Brand Management

Publisher

Emerald

Publication status

Accepted

Contribution type

Article

ISSN

1061-0421

Usage metrics

    Journal articles

    Categories

    Keywords

    MarketingMarketing not elsewhere classifiedMarketing Management (incl. Strategy and Customer Relations)Business and Management not elsewhere classified

    Licence

    CC BY-NC 4.0

    Exports