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The impact of gender on the evaluation of vertical line extensions of luxury brands

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posted on 2022-10-25, 20:27 authored by Jean Boisvert, Nicholas AshillNicholas Ashill
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Preferred citation

Boisvert, J. & Ashill, N. (n.d.). The impact of gender on the evaluation of vertical line extensions of luxury brands. Journal of Product and Brand Management.

Journal title

Journal of Product and Brand Management

Publisher

Emerald

Publication status

Accepted

Contribution type

Article

ISSN

1061-0421

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    Journal articles

    Categories

    Keywords

    MarketingMarketing not elsewhere classifiedMarketing Management (incl. Strategy and Customer Relations)Business and Management not elsewhere classified

    Licence

    CC BY-NC 4.0

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