The effectiveness of guilt and shame appeals on health communications: The moderating role of self-construal and personal cultural orientation
journal contribution
posted on 2020-10-05, 15:33 authored by Hoang Sinh Nguyen, Daniel LauferDaniel Laufer, Jayne KrisjanousJayne KrisjanousNo description supplied
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Nguyen, H. S., Laufer, D. & Krisjanous, J. (2020). The effectiveness of guilt and shame appeals on health communications: The moderating role of self-construal and personal cultural orientation. Australasian Marketing Journal (AMJ). https://doi.org/10.1016/j.ausmj.2020.08.002Publisher DOI
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Australasian Marketing Journal (AMJ)Publication date
2020-08-01Publisher
Elsevier BVPublication status
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1441-3582Language
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