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Sponsored-influencer marketing: Effects of the commercial orientation of influencer-created content on followers’ willingness to search for information

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posted on 2022-09-11, 22:17 authored by Thilini Gamage, Nicholas AshillNicholas Ashill
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Preferred citation

Gamage, T. & Ashill, N. (n.d.). Sponsored-influencer marketing: Effects of the commercial orientation of influencer-created content on followers’ willingness to search for information. Journal of Product and Brand Management.

Publisher DOI

Journal title

Journal of Product and Brand Management

Publisher

Emerald

Publication status

Accepted

Contribution type

Article

ISSN

1061-0421

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    Journal articles

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    Keywords

    MarketingMarketing not elsewhere classifiedBusiness and Management not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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