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Sophisticated, iconic and magical: A qualitative analysis of brand charisma
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journal contribution
posted on 2022-10-06, 05:48
authored by
RW Semaan
,
Nicholas Ashill
Nicholas Ashill
,
P Williams
No description supplied
History
Preferred citation
Semaan, R. W., Ashill, N. & Williams, P. (2019). Sophisticated, iconic and magical: A qualitative analysis of brand charisma. Journal of Retailing and Consumer Services, 49, 102-113. https://doi.org/10.1016/j.jretconser.2019.03.011
Publisher DOI
https://doi.org/10.1016/j.jretconser.2019.03.011
Journal title
Journal of Retailing and Consumer Services
Volume
49
Publication date
2019-07-01
Pagination
102-113
Publisher
Elsevier BV
Publication status
Published
ISSN
0969-6989
eISSN
1873-1384
Language
en
Usage metrics
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Categories
Marketing not elsewhere classified
Tourism not elsewhere classified
Other commerce, management, tourism and services not elsewhere classified
Keywords
Marketing
Marketing not elsewhere classified
Tourism not elsewhere classified
Business and Management not elsewhere classified
Licence
CC BY-NC-ND 4.0
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