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Sophisticated, iconic and magical: A qualitative analysis of brand charisma

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posted on 2022-10-06, 05:48 authored by RW Semaan, Nicholas AshillNicholas Ashill, P Williams
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Preferred citation

Semaan, R. W., Ashill, N. & Williams, P. (2019). Sophisticated, iconic and magical: A qualitative analysis of brand charisma. Journal of Retailing and Consumer Services, 49, 102-113. https://doi.org/10.1016/j.jretconser.2019.03.011

Publisher DOI

Journal title

Journal of Retailing and Consumer Services

Volume

49

Publication date

2019-07-01

Pagination

102-113

Publisher

Elsevier BV

Publication status

Published

ISSN

0969-6989

eISSN

1873-1384

Language

en

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    Categories

    Keywords

    MarketingMarketing not elsewhere classifiedTourism not elsewhere classifiedBusiness and Management not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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