Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework
journal contribution
posted on 2020-08-11, 00:11 authored by Eldrede Kahiya, Djavlonbek KadirovDjavlonbek Kadirov© The Author(s) 2020. We provide a literature review and a conceptual framework on informal cross border trade in Sub-Saharan Africa. Informal cross border trade (ICBT) refers to commercial exchanges conducted across borders by individuals operating as unregistered sole traders. ICBT is a burgeoning part of the informal markets in Sub-Saharan Africa and its existence and persistence carry substantial socio-economic implications. We use “summarizing” and “delineating” techniques to discuss seven themes of ICBT, and cast them as the manifestations of a substratum marketing system - a foundational structure instead of an auxiliary system. We underline implications for scholarship and for policymakers and non-governmental organizations charged with formulating initiatives to manage both ICBT and formal markets.
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Kahiya, E. & Kadirov, D. (2020). Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework. Journal of Macromarketing, 40(1), 88-109. https://doi.org/10.1177/0276146719897115Publisher DOI
Journal title
Journal of MacromarketingVolume
40Issue
1Publication date
2020-03-01Pagination
88-109Publisher
SAGE PublicationsPublication status
PublishedContribution type
ArticleOnline publication date
2020-01-07ISSN
0276-1467eISSN
1552-6534Article number
ARTN 0276146719897115Language
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