Incorporating Immersive Technologies to Improve the Design and Management of Temporary Urban Events in Public Spaces

Planned events in urban public spaces often face design challenges, and consequent poor performance, due to limited consideration of spatial criteria during the planning process. Our previous work revealed that event designers tend to have no urban design, or similar, training. Consequently, this paper reports on a Virtual Reality (VR)/Mixed Reality (MR) tool developed as a ‘proof of concept’ to support event designers in evaluating and modifying event layouts using urban design principles. Building on a previous study that identified key design-based criteria, including pedestrian flow, permeability, and geometry, this research applies those criteria through interactive, immersive environments. A VR experiment involving three sessions with users demonstrated how the tool facilitates spatial analysis and encourages reflective design thinking. Insights from the sessions highlight the value of visual representation in decision-making and suggest directions for future tool development, such as expanding the criteria set and incorporating real-time data. The study concludes by proposing that immersive technologies can enhance collaborative and responsive temporary event design for public spaces.