AngwinCummingsDaellenbach AMLE 2019 doi10.5465_amle.2018.0066.pdf (558.47 kB)
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How the Multimedia Communication of Strategy Can Enable More Effective Recall and Learning

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journal contribution
posted on 04.08.2022, 03:19 authored by Duncan N Angwin, Stephen CummingsStephen Cummings, Urs DaellenbachUrs Daellenbach
Many claims have been made about the learning benefits of communicating strategies in multimedia picture-plus-text formats, rather than monomedia text-only formats. However, there is little theorization and empirical evidence to support these claims. Drawing upon cognitive load theory to develop learning-related hypotheses, this manuscript reports on a multicountry experiment that tests the effects of different modes of strategy communication on student learning. The results show the learning benefits to students of multimedia presentations of strategy and suggests how strategy professors should further encourage students to draw strategies in class.

History

Preferred citation

Angwin, D. N., Cummings, S. & Daellenbach, U. (2019). How the Multimedia Communication of Strategy Can Enable More Effective Recall and Learning. Academy of Management Learning & Education, 18(4), 527-546. https://doi.org/10.5465/amle.2018.0066

Journal title

Academy of Management Learning & Education

Volume

18

Issue

4

Publication date

01/12/2019

Pagination

527-546

Publisher

Academy of Management

Publication status

Published

Contribution type

Article

ISSN

1537-260X

eISSN

1944-9585

Language

en