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Facebook: Investigating the influence on consumer purchase intention

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journal contribution
posted on 2020-08-05, 02:53 authored by James RichardJames Richard, S Guppy
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History

Preferred citation

Richard, J. & Guppy, S. (2014). Facebook: Investigating the influence on consumer purchase intention. Asian Journal of Business Research, 4(2). https://doi.org/10.14707/ajbr.140006

Publisher DOI

Journal title

Asian Journal of Business Research

Volume

4

Issue

2

Publication date

2014-01-01

Publisher

Asia Business Research Group

Publication status

Published

Contribution type

Article

Online publication date

2014-12-01

ISSN

1178-8933

Article number

2

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Facebook: Investigating the influence on consumer purchase intention
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Categories

Keywords

Accounting, Auditing and AccountabilityBusiness and Management

Licence

CC BY-NC-ND 4.0

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