Consumer alcohol 2020.pdf (115.66 kB)
Consumer alcohol exposure in supermarkets: legislatively adherent, but a societal problem
journal contribution
posted on 2021-07-20, 21:25 authored by Karen McBride-HenryKaren McBride-Henry, SM Lui, Lisa Woods, Tara OfficerTara OfficerObjective: The Sale and Supply of Alcohol Act 2012 came into force to promote the safe and responsible sale, supply, and consumption of alcohol in New Zealand. The Act was intended to minimise harm caused by excessive consumption of alcohol and reduce exposure to alcohol promotion. This study assessed supermarket adherence to sections 112–114 of the Act related to the display and advertisement of alcohol. It also assessed consumer exposure to alcohol marketing in these businesses. Methods: This paper reports on an audit of nine supermarkets in a major New Zealand city. Results: Supermarkets exhibited high average adherence with the Act (86% adherence across audit fields); despite this, exposure to alcohol displays, promotions and advertisements remained an issue regardless of supermarket geographic location, size or chain affiliation. Conclusions: Supermarkets are an increasingly popular source of off-licence alcohol sales. Exposure to alcohol marketing in these businesses will likely influence consumer purchasing behaviour. Implications for public health: As an important public health challenge, based on this study, it would appear that supermarkets mostly meet the provisions of the Sale and Supply of Alcohol Act 2012, but not the intent. Additional work is required to strengthen their response to the Act.
History
Preferred citation
McBride-Henry, K., Lui, S. M., Woods, L. & Officer, T. N. (2020). Consumer alcohol exposure in supermarkets: legislatively adherent, but a societal problem. Australian and New Zealand Journal of Public Health, 44(1), 22-27. https://doi.org/10.1111/1753-6405.12963Publisher DOI
Journal title
Australian and New Zealand Journal of Public HealthVolume
44Issue
1Publication date
2020-02-01Pagination
22-27Publisher
WileyPublication status
PublishedOnline publication date
2020-01-31ISSN
1326-0200eISSN
1753-6405Language
enUsage metrics
Categories
Keywords
alcoholexposurealcohol marketinglegislationsupermarketsprimary preventionalcoholic beverage supply and distributionHumansAlcohol DrinkingCommerceMarketingAlcoholic BeveragesNew ZealandConsumer BehaviorDirect-to-Consumer AdvertisingPublic HealthApplied Economics not elsewhere classifiedPublic Health and Health Services not elsewhere classifiedPolicy and Administration not elsewhere classified