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C2C value co-creation through social interactions in tourism

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journal contribution
posted on 12.02.2021, 09:00 by Ina Reichenberger
Copyright © 2017 John Wiley & Sons, Ltd. This paper examines the social practice of customer-to-customer value co-creation in tourism contexts by considering visitor–visitor interactions, their manifestations, influential factors, and types of resulting value using extended social situation analysis. On the basis of 76 qualitative in-depth interviews, results show that value co-creation is not necessarily dependent upon the underlying social interactions but predominantly influenced by personal factors and attitudes towards sociability. The stronger the focus on other social actors is and the longer and more personal the social interactions are, the more complex and multilayered is the co-created perceived value.

History

Preferred citation

Reichenberger, I. (2017). C2C value co-creation through social interactions in tourism. International Journal of Tourism Research, 19(6), 629-638. https://doi.org/10.1002/jtr.2135

Journal title

International Journal of Tourism Research

Volume

19

Issue

6

Publication date

03/11/2017

Pagination

629-638 (10)

Publisher

Wiley

Publication status

Published online

Contribution type

Article

Online publication date

08/06/2017

ISSN

1099-2340

eISSN

1522-1970

Language

en

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