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Travel Arrangements and the Distribution Behaviour of New Zealand Outbound Travelers

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journal contribution
posted on 19.10.2020, 00:11 by Douglas Pearce, L Reid, Christian Schott
This paper contributes to the literature on tourism distribution by examining the distribution behavior of 547 New Zealand outbound travelers segmented by the way in which they have made their travel arrangements: package tourists, independent travelers, and an intermediate group, package plus. The results reveal differences among the three segments in terms of travel characteristics, information search, booking, and purchase, but not profile attributes or the influence of distribution on destination or product choice. Variations are also found in channel behavior across the four different sectors examined: transport to and at the destination, accommodation, and attractions, and activities.

History

Preferred citation

Pearce, D., Reid, L. & Schott, C. (2009). Travel Arrangements and the Distribution Behaviour of New Zealand Outbound Travelers. Journal of Travel & Tourism Marketing, 26(1), 80-97. https://doi.org/10.1080/10548400802656850

Journal title

Journal of Travel & Tourism Marketing

Volume

26

Issue

1

Publication date

01/01/2009

Pagination

80-97

Publisher

Informa UK Limited

Publication status

Published

Contribution type

Article

ISSN

1054-8408

eISSN

1540-7306

Language

en

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