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Tourism distribution channels: the visitors' perspective

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journal contribution
posted on 18.10.2020, 23:55 by Douglas Pearce, Christian Schott
This article extends research on tourism distribution channels, a topic dominated by studies of providers and intermediaries, by addressing the use of multiple channels from the visitors' perspective. The article reports the results of intercept surveys of international and domestic independent visitors, and their use of a range of distribution channels to make travel, accommodation, and attractions arrangements at two New Zealand destinations: Rotorua and Wellington. Emphasis is given in turn to the different functions of distribution - information search, booking, and payment - and to the factors that influence the channels selected for each of these functions. Similarities and differences are found among the three sectors and between the destinations and segments analyzed. © 2005 Sage Publications.

History

Preferred citation

Pearce, D. & Schott, C. (2005). Tourism distribution channels: the visitors' perspective. Journal of Travel Research, 44(1), 50-63. https://doi.org/10.1177/0047287505276591

Journal title

Journal of Travel Research

Volume

44

Issue

1

Publication date

01/01/2005

Pagination

50-63

Publisher

SAGE Publications

Publication status

Published

Contribution type

Article

Online publication date

18/08/2016

ISSN

0047-2875

eISSN

1552-6763

Language

en

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Categories

Exports