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The Impact of Country of Brand Image on Symbolic Value of Luxury Brands

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journal contribution
posted on 05.08.2020, 02:49 by Qi Qiu, Yonggui Wang, James Richard, Xiaoyan Wang
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Preferred citation

Qiu, Q., Wang, Y., Richard, J. & Wang, X. (2017). The Impact of Country of Brand Image on Symbolic Value of Luxury Brands. Asian Journal of Business Research, 7(1). https://doi.org/10.14707/ajbr.170033

Journal title

Asian Journal of Business Research

Volume

7

Issue

1

Publication date

01/04/2017

Publisher

Asia Business Research Group

Publication status

Published

Online publication date

01/04/2017

ISSN

1178-8933

Exports

Logo branding

Categories

Exports