2017 AJM Muslim Religiosity Gen Cohorts abd buying behaviour of IFPs Final Submitted Version.pdf (477.31 kB)

Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products

Download (477.31 kB)
journal contribution
posted on 10.11.2020, 00:56 by Revti Raman, FT Newaz, Kim Fam
© 2016, © The Author(s) 2016. This study examines the effects of the interplay between various aspects of religiosity, generational cohorts and buying attitude on Muslim consumers’ purchase intention of Islamic financial products. Based on data collected from 1263 Muslim consumers in Bangladesh, the findings broadly support the proposed conceptual model that buying attitude acts as a mechanism that transforms religiosity dimensions of Muslims into purchase intention and that the Muslim religiosity–buying attitude–purchase intention relationship is moderated by generational cohorts. The unbundling of the religiosity construct provides a deeper understanding of how the mediating (buying attitude) and moderating (generational cohorts) relationships vary across various religiosity dimensions.

History

Preferred citation

Sharma, R. R., Newaz, F. T. & Fam, K. S. (2016). Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products. Australian Journal of Management, 42(3). https://doi.org/10.1177/0312896216659530

Journal title

Australian Journal of Management

Volume

42

Issue

3

Publication date

01/01/2016

Pagination

(20)

Publisher

SAGE Publications

Publication status

Published

Contribution type

Article

Online publication date

27/10/2016

ISSN

0312-8962

eISSN

1327-2020

Language

en

Exports