2016 JFSM Newaz Fam Sharma Muslim religiosity and purchase intension of IFP categories Final Submitted version.pdf (326.12 kB)

Muslim religiosity and purchase intention of different categories of Islamic financial products

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journal contribution
posted on 10.11.2020, 01:00 by FT Newaz, Kim Fam, Revti Raman
© 2016 Macmillan Publishers Ltd. Considering the rapid growth of Islamic Financial Products (IFPs) worldwide and the limited research on Muslims' buying behaviour of such products, this research examines the relationship between religiosity, consumer buying attitude and purchase intention towards different categories of IFPs. The findings suggest that buying attitude has full mediation for deposit, credit and capital market products and partial mediation for insurance products on the association between Muslim religiosity and their purchase intention. Interestingly, religiosity influenced positively even for insurance and capital market products. This is in contrast with our hypothesised relationships for capital and insurance products. The study contributes to the literature by enhancing our understanding of the complex mediating religiosity - buying attitude - purchase intention relationships for different categories of IFPs.

History

Preferred citation

Newaz, F. T., Fam, K. S. & Sharma, R. R. (2016). Muslim religiosity and purchase intention of different categories of Islamic financial products. Journal of Financial Services Marketing, 42(3), 482-501. https://doi.org/10.1177/0312896216659530

Journal title

Journal of Financial Services Marketing

Volume

42

Issue

3

Publication date

01/01/2016

Pagination

482-501

Publisher

Springer Science and Business Media LLC

Publication status

Published

Contribution type

Article

Online publication date

13/06/2016

ISSN

1479-1846

eISSN

1479-1846

Language

en

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