Journal of Macromarketing-2016-Kadirov-54-67.pdf (269.4 kB)
0/0

Investigating Chrematistics in Marketing Systems: A Research Framework

Download (269.4 kB)
journal contribution
posted on 11.08.2020 by Djavlonbek Kadirov, RJ Varey, S Wolfenden
© 2015, © The Author(s) 2015. Contributing to the analytical capacity of critical thinking in macromarketing, we develop a research framework that would enable researchers to investigate chrematistics in marketing systems. Chrematistics refers to regulative influences on marketing systems’ structure and operations of market action perpetuated by actors with power/dominance. We outline the research framework consisting of a seven-step process that helps to scrutinize the transformative effect of chrematistic practices on the design and regulation of marketing systems.

History

Preferred citation

Kadirov, D., Varey, R. J. & Wolfenden, S. (2016). Investigating Chrematistics in Marketing Systems: A Research Framework. Journal of Macromarketing, 36(1), 54-67. https://doi.org/10.1177/0276146715608500

Journal title

Journal of Macromarketing

Volume

36

Issue

1

Publication date

01/03/2016

Pagination

54-67

Publisher

SAGE Publications

Publication status

Published

Contribution type

Article

Online publication date

27/09/2015

ISSN

0276-1467

eISSN

1552-6534

Language

en

Exports