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Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework

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journal contribution
posted on 11.08.2020, 00:11 by Eldrede Kahiya, Djavlonbek Kadirov
© The Author(s) 2020. We provide a literature review and a conceptual framework on informal cross border trade in Sub-Saharan Africa. Informal cross border trade (ICBT) refers to commercial exchanges conducted across borders by individuals operating as unregistered sole traders. ICBT is a burgeoning part of the informal markets in Sub-Saharan Africa and its existence and persistence carry substantial socio-economic implications. We use “summarizing” and “delineating” techniques to discuss seven themes of ICBT, and cast them as the manifestations of a substratum marketing system - a foundational structure instead of an auxiliary system. We underline implications for scholarship and for policymakers and non-governmental organizations charged with formulating initiatives to manage both ICBT and formal markets.

History

Preferred citation

Kahiya, E. & Kadirov, D. (2020). Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework. Journal of Macromarketing, 40(1), 88-109. https://doi.org/10.1177/0276146719897115

Journal title

Journal of Macromarketing

Volume

40

Issue

1

Publication date

01/03/2020

Pagination

88-109

Publisher

SAGE Publications

Publication status

Published

Contribution type

Article

Online publication date

07/01/2020

ISSN

0276-1467

eISSN

1552-6534

Article number

ARTN 0276146719897115

Language

en

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