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Big data approaches and outcome of information asymmetry: Opportunities for future research

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journal contribution
posted on 11.08.2020 by MA Mandlik, Djavlonbek Kadirov
Copyright © 2018 Inderscience Enterprises Ltd. The purpose of this paper is to advocate reorientation of current managerial practices in the light of growing reliance on Big Data strategies by contemporary firms, to make them more consumer-centric in nature. Big data strategies by their very nature and modalities lead to heightened levels of information asymmetry which by default have the capacity to disempower the very user that contributes towards the data driven insights. The fundamental driver for writing this paper is not to criticise big data strategies per se, but to suggest; it is merely a tool which can be equally used for consumer entrapment, as well as consumer empowerment. This paper wishes to contribute to the intellectual debate among academics, policy maker, and practitioners alike; en-route for a type of big data-driven managerial orientation that balances the consumers’ right to market-based transparency, and the enterprise’s need for economic viability.

History

Preferred citation

Mandlik, M. A. & Kadirov, D. (2018). Big data approaches and outcome of information asymmetry: Opportunities for future research. International Journal of Business Continuity and Risk Management, 8(4), 303-318. https://doi.org/10.1504/IJBCRM.2018.095287

Journal title

International Journal of Business Continuity and Risk Management

Volume

8

Issue

4

Publication date

01/01/2018

Pagination

303-318

Publisher

Inderscience Publishers

Publication status

Published

ISSN

1758-2164

eISSN

1758-2172

Language

en

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Categories

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