journal contribution journal contribution
Any type of content formally published in an academic journal, usually following a peer-review process.
posted on 05.10.2020 by Daniel Laufer
© 2020 Elsevier Inc. Universities increasingly expect academics to engage with external stakeholders. This includes providing media commentary. In this article I describe my experience writing a monthly column on Crisis Management in the New Zealand Herald, the most widely read newspaper in New Zealand with an average daily readership of over 460,000 people (New Zealand Herald, 2019). The article also describes the benefits of writing a newspaper column including educating the public about issues relating to Crisis Management such as managing Covid-19, creating a platform for enhancing collaboration between academics and Public Relations firms, and enhancing the reputation of both the academic and university. This article will benefit academics in the field of Public Relations who are interested in writing a newspaper column to engage through the media.
History Preferred citation Laufer, D. (2020). Academics engaging through the media—Insights from creating a monthly column on crisis management. Public Relations Review, 101932-101932. https://doi.org/10.1016/j.pubrev.2020.101932 Journal title Public Relations Review Publication date 01/01/2020 Pagination 101932-101932 Publisher Elsevier BV Publication status Published ISSN 0363-8111 eISSN 1873-4537 Article number 101932 Language en Exports Select an option RefWorks BibTeX Ref. manager Endnote DataCite NLM DC