Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda

Gordon, Mary; Cranefield, Jocelyn

doi:10.26686/wgtn.12622583.v1

ACIS2017_paper_150_RIP.pdf (296.6 kB)

Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda

conference contribution

posted on 2020-07-07, 21:59 authored by Mary Gordon, Jocelyn CranefieldJocelyn Cranefield

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Gordon, M.E. & Cranefield, J. (2017, December). Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda. In Australasian Conference on Information Systems 2017. https://www.acis2017.org/wp-content/uploads/2017/11/ACIS2017_paper_150_RIP.pdf

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2017-11-07

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2017-12-03

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Australasian Conference on Information Systems 2017

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Published Paper; Poster

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2017-12-01

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Published

Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda

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