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Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda

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conference contribution
posted on 2020-07-07, 21:59 authored by Mary GordonMary Gordon, Jocelyn CranefieldJocelyn Cranefield
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Preferred citation

Gordon, M.E. & Cranefield, J. (2017, December). Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda. In Australasian Conference on Information Systems 2017. https://www.acis2017.org/wp-content/uploads/2017/11/ACIS2017_paper_150_RIP.pdf

Conference start date

2017-11-07

Conference finish date

2017-12-03

Title of proceedings

Australasian Conference on Information Systems 2017

Contribution type

Published Paper; Poster

Publication or Presentation Year

2017-12-01

Publication status

Published

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CC BY-NC-ND 4.0

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