Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda
conference contribution
posted on 2020-07-07, 21:59 authored by Mary GordonMary Gordon, Jocelyn CranefieldJocelyn CranefieldNo description supplied
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Gordon, M.E. & Cranefield, J. (2017, December). Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda. In Australasian Conference on Information Systems 2017. https://www.acis2017.org/wp-content/uploads/2017/11/ACIS2017_paper_150_RIP.pdfConference start date
2017-11-07Conference finish date
2017-12-03Title of proceedings
Australasian Conference on Information Systems 2017Contribution type
Published Paper; PosterPublication or Presentation Year
2017-12-01Publication status
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