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Customer Experience Memorability: Effect of Customer Participation and Environmental Relationship

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conference contribution
posted on 2020-09-04, 03:42 authored by Jorge Correa Gonzalez, James RichardJames Richard
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Funding

Academy of Marketing - England - July 2019 | Funder: COMMERCE

History

Preferred citation

Correa Gonzalez, J. & Richard, J. (2019, January). Customer Experience Memorability: Effect of Customer Participation and Environmental Relationship. In Academy of Marketing Conference 2019 Academy of Marketing Conference 2019, London, UK. London, UK: Regent’s University London.

Conference name

Academy of Marketing Conference 2019

Conference Place

London, UK

Conference start date

2019-07-02

Conference finish date

2019-07-04

Title of proceedings

Academy of Marketing Conference 2019

Contribution type

Published Paper

Publication or Presentation Year

2019-01-01

Publisher

Regent’s University London

Publication status

Published online

Place of publication

London, UK

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