Preferred citation
Kadirov, D., Varey, R. J. & Wooliscroft, B. (2013, December). Authenticity: Macro-marketing Perspective. In JOURNAL OF MACROMARKETING (33 (4)pp. 407-407). SAGE PUBLICATIONS INC. http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000330594900072&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=fce46881ccd595a90ef171eda32e42efTitle of proceedings
JOURNAL OF MACROMARKETINGVolume
33Contribution type
AbstractPublication or Presentation Year
2013-12-01Pagination
407-407Publisher
SAGE PUBLICATIONS INCPublication status
PublishedISSN
0276-1467eISSN
1552-6534