Online Communication by the Brunei Government in Malay and English
chapterposted on 2023-05-22, 20:40 authored by Mayyer LingMayyer Ling, D Deterding
The fourth industrial revolution brings with it the need for a digital presence by institutions, state-owned or private, to promote engagement with their relevant stakeholders. In recent years, institutions have been using the media in various ways to communicate with their stakeholders: to showcase their core business, to relay updates on corporate social responsibility activities, and to promote services on offer. This chapter investigates the communicative practices of the Brunei Government through its Instagram account @govbn.