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Identity representation in press releases of a Brunei-based banking institution

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posted on 2022-10-26, 20:50 authored by Mayyer Ling
The nature of press releases requires institutions to respond to the changes in their stakeholders’ environment. It is, therefore, logical to expect that the organisations can switch roles at different times and in different situations (Thomas et al. 1999).

History

Preferred citation

Mayyer Ling, . (2016). Identity representation in press releases of a Brunei-based banking institution. The Use and Status of Language in Brunei Darussalam: A Kingdom of Unexpected Linguistic Diversity (pp. 201-210). Springer Singapore. https://doi.org/10.1007/978-981-10-0853-5_13

Book title

The Use and Status of Language in Brunei Darussalam: A Kingdom of Unexpected Linguistic Diversity

Publisher

Springer Singapore

Pagination

201-210

ISBN

9789811008511

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