Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse

In this article the conventional view of the role of technology in digital marketing systems is scrutinized through the development of the smart-tech perspective of marketing systems. The current research outlines a) three processes of system matrix (tech-environmentalization, technological dissimulation, and tech-temporal distortion), b) four processes of system value utilization (co-construction of digital circuits and hyperreality journeys, switching between multiple realities and digital participation, alter-digitalization and digitally extended institutions, and tech-agentification), and c) four processes of system value generation (orchestrating value creation in response to the system-wide demand, systems parallelization, systeming transition via technology, and branding as the construction of virtual smart ecosystems) as some of the key trends that will shape marketing systems of future.