@article{Cummings2016, author = "Stephen Cummings and Todd Bridgman", title = "{The Limits and possibilities of history: How a wider, deeper and more engaged understanding of business history can foster innovative thinking}", year = "2016", month = "1", url = "https://openaccess.wgtn.ac.nz/articles/journal_contribution/The_Limits_and_possibilities_of_history_How_a_wider_deeper_and_more_engaged_understanding_of_business_history_can_foster_innovative_thinking/12735974", doi = "10.26686/wgtn.12735974.v1" }