@article{Gordon2017, author = "Mary Gordon and Jocelyn Cranefield", title = "{Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda}", year = "2017", month = "1", url = "https://openaccess.wgtn.ac.nz/articles/conference_contribution/Technology_Knowledge_in_Marketing_Ecosystems_a_Framework_and_Research_Agenda/12622583", doi = "10.26686/wgtn.12622583.v1" }